Lately Facebook crossed the billion active user mark creating one of the largest pool of potential candidates making it an essential component of any company’s social recruitment strategy. Simply having a Facebook page for your company is not enough, you need to ensure that the content is engaging and regularly updated. Including Facebook recruiting in your overall recruiting mix can be an effective strategy if used wisely since it not only is a low cost recruiting platform but also gives you an enormous reach and the opportunity to engage directly with prospective candidates.