http://www.jjroadtosuccess.com/business-lead-generation/ Positive mental attitude tends to be the number 1 cause for entrepreneurs to fail, the reason being is because people have the tendency to quit when things get tough.
Once we can focus on the facts that when you open up a new business it is going to take a while to start bringing in profits, then we can focus a positive mind set, which is very contagious and will aid in bringing in new customers to your business.
Positive mental attitude