Pirelli is marking the 50th anniversary of its iconic calendar - which for half a century has featured beautiful women captured by world-renowned photographers. Several events, exhibitions and publications are being organized to celebrate the calendar, which was first published in 1964.
Addressing an audience of top models, reporters and other guests, Pirelli chairman Marco Tronchetti Provera said the anniversary was an important one for the company.
SOUNDBITE: Marco Tronchetti Provera saying (Italian):
"Today is very special for Pirelli, it is special because we are marking 50 years of tradition, 50 years of history of our company during which there was an interruption due to the ten years of oil crisis and therefore altogether we've produced 40 calendars."
Thirty-one world-famous photographers created the 40 calendars over the years.
Model Carmen Kass who appeared in the 2001 calendar, described the experience as a unique one.
SOUNDBITE: Carmen Ka
