A strong social presence supported by a well planned social strategy can no longer be something you have penciled in for tomorrow.
Like any other business venture social media needs to become—at some point—self sufficient. It must deliver ROI in a more concrete way than it has before – companies want to see hard numbers to justify their social investments.
The ROI of your social media efforts depend purely on your strategy and overall business objectives.
As with any other business venture, there needs to be a well defined purpose. Becoming a social business is no different.
Right in the sense that the principle is the same and only the point indicators will differ according to what you need to measure.
We will explore how a range well known brands and organisations have tackled the social-ROI conundrum and applied the same sense of principal upon social in order to measure social KPI:s successfully.
- How to measure soft marketing based values, emotion, connection, loyalty, preference, and advocacy and transform it into monetizing business values
- How metrics like traffic volume, lead generation, sign-ups, or conversion could be successfully connected to social
- How engagement and brand advocacy has an impact on the brand equity funnel as well as “the purchase intent funnel”
Format short presentations and Panel of Experts