Five-year-old He Yide may enter the record books by becoming the youngest person to fly a plane.
But in this Chinese family, it's the father, who claims the fame -- and not necessarily for the right reasons.
This video shows He Liesheng forcing his then four-year old He Yide to run naked in the snow while on vacation in New York.
The video went viral with many calling it abuse.
But He Liesheng said it's simply tough parenting ... that he's dubbed 'Eagle Education'.
Now he's facing more criticism for what many say is this potentially dangerous publicity stunt.
(SOUNDBITE)(Mandarin) HE LIESHENG, WHO CALLS HIMSELF "EAGLE DAD", SAYING:
"Eagle Education includes the qualities of bravery, morality, emotion and strength. Bravery is an important part of 'Eagle Education.' Today's flight realizes this principle."
Not everyone is convinced.
Child advocate Zong Chunshan says tough parenting like this can leave lasting scars.
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