Responding to customer complaints and lighter cash drawers, many independently owned spaces have gotten serious about evicting the patrons who linger over the free Wi-Fi all day.
In many cities there’s a war heating up over some pretty valuable real estate – a coffee shop table during peak business hours.
Responding to customer complaints and lighter cash drawers, many independently owned spaces have gotten serious about evicting the patrons who linger over the free Wi-Fi all day.
Some are covering up the electrical outlets. Others are disconnecting the service altogether.
Given that making a profit requires the sale of a lot of product, many proprietors say they simply can’t afford to have their tables occupied by non-spenders.
Said one shop owner, "Our product isn't Wi-Fi. The reason we have seating is for serving our product to people."
Even Starbucks, the chain credited with starting the free Wi-Fi culture, has had to cover up the outlets at some its stores.
Other shops have taken less extreme approaches.
One offers the use of communal tables for solo surfers. Another changes the password every day and prints it on the bottom of purchase receipts.
Some customers are sensitive to the situation. A San Francisco Wi-Fi junkie said she makes it a point to spend at least $20 if she plans to sit for a while.
