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The reasons this strategy works is.
1. Stories are memorable.
The point was slammed home to me the other day when my daughter started telling me about a
story I had toldher years ago. . And because she remembered the story, she remembered the lesson.
2. Stories Are EmotionalEmotional.
Stories Evoke many emotions and Because you are emotionally involved in the story and are identifying with the characters and situations you remember it much better.
3. Stories Take Down People's Defences.
When someone is telling you a story, you don't for one minute think that you are being sold to.
You engage with the listener and are more open to the lessons the story is trying to convey.
