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Jay Z is taking promotion to the next level - selling a million copies of his latest album to Samsung for smartphone distribution and going on a six-hour Twitterthon with fans.
The rapper holds the title for the most No. 1 albums on the Billboard 200 chart for a solo artist and "Magna Carta ... Holy Grail," has a good shot of being his 13th record to soar to the top spot.
"Magna Carta" sees Jay teaming up with old colleagues such as his wife Beyonce, producer Pharrell Williams, Justin Timberlake and newcomer Frank Ocean.
While Billboard will not count the million copies sold to Samsung and offered free to users, projections suggest the album may sell between 350 to 400,000 copies in its first week.
That number would put him behind Justin Timberlake's "The 20/20 Experience", but ahead of the second-best album debut this year, Daft Punk's "Random Access Memories".
