Prancing to the top of London's iconic skyscraper The Gherkin were One Direction. Still riding the wave caused by the phenomenal success of their debut single 'What Makes You Beautiful', they've found another way to make you beautiful by adding a fragrance to their already long list of merchandise.
This may seem like the usual fare for a popular boyband but apparently the idea was inspired.
SOUNDBITE: One Direction singer, Liam Payne, saying (English):
"There was a fan on Twitter who made a petition to have us make a fragrance and then we just got the idea from there. We talked about it from management... (laughter) It did happen. It was you."
Called 'Our Moment', it's described as "sparkling, juicy and feminine" and according to the management, the guys have been involved every step of the way.
SOUNDBITE: One Direction singer, Niall Horan, saying (English):
"Fans always want to know what we like and what we don't like. So we wanted to show them w
