The Cosmopolitan of Las Vegas wanted to push the idea that everything is better with just the right amount of wrong. We worked with Fallon to create a constantly driving campaign that incorporated type and voyeuristic live action moments, dealt with in such graphic ways that they gave the slightest glimpse into a slightly provocative and raw world. It was an incredible exercise in restraint, knowing we had frames rather than seconds to flash messaging and imagery, trimming things to their rawest and most bare-bones aesthetic. ------------------------------------------------------------ Production Company: Scholar Directors: Will Johnson & William Campbell Executive Producer: Lindsay Bodanza Head of Production: Rachel Kaminek DP: Omer Ganai 2nd Unit DP: JP Rooney Line Producer: Richard Kaylor Stylist: Britt Bardo Production Designer: Annie Sperling Post Production Company: Scholar Creative Directors: Will Johnson & William Campbell Executive Producer: Lindsay Bodanza Head of Production: Rachel Kaminek Post Producer: Christina Roldan Art Director: JP Rooney Flame Artist: Stefan Smith Editorial Company: Whitehouse Post Editor: Adam Robinson Assistant Editor: Josh Hayes Agency: Fallon Client: The Cosmopolitan of Las Vegas
