Following up last year's Anti-Rock Star and If You Like efforts for VH1, Y&R New York has turned another mad music moment, featuring animation from Madrid's Trimono. Here, we see how the music industry's oscillation between love and hate affects one musician's career. TRIMONO: Directors: Paulo Mosca / Abel Sánchez Art: Paulo Mosca Animation: Jose Antonio Cerro, Javier Ara, Paulo Mosca VFX & Postproduction: Abel Sánchez Y&R NEW YORK: Executive Creative Director: Kerry Keenan Regional Creative Director Latin America: Guillermo Vega Creative Directors: Kevin Brady, Graeme Hall, Menno Kluin Art Director: Alexander Nowak Copywriter: Feliks Richter VP Creative Vh1 Latin America: Sean Saylor Executive Agency Producer: Jessica Dierauer Directors of Content Production: Lora Schulson, Nathy Aviram Conform: Switch FX Mix: Sound Lounge Sound Mixer: Evan Mangiamele Sound Design: Evan Mangiamele Executive Producer: Gloria Pitagorsky trimono.tv
