This spot foretells the scary consequences of a lack of healthy bedtime routine for kids. The shadow was created by building a 3D character who grows, ages and puts on a significant amount of weight. We used a motion captured performer to drive the animation and then cast his shadow onto a wall with 3D lighting. Directed by Gavin Kelly Agency - McCannBlue Production Company - Piranha Bar Shading, Lighting, Render - Simon Burke Rigging, Animation - Sam Boyd Grooming, Hair - Mario Domingos Props Modelling - Basim Ahmed Motion Capture - Audio Motion Compositing/Grade - Gavin Kelly Maya, Arnold, Flame piranhabar.ie/
